Target Policy Profile Completion Instructions

Engage your target audience early and often

When ready to create your TPoP, first identify the “target audience” for the information you want to communicate. Often policymakers are the target audience. An ideal approach is to engage specific members of your target audience as well as key opinion leaders (KOLs) in early dialog that is intended to draft a “case for change”. This case for change should:

• Establish arguments based on robust evidence for why the proposed policy change will save and improve lives.
• Summarize the existing approach.
• Propose the evidence requirements to justify the proposed change in policy. This will come from research and other implementations, pilots and guidelines.
• Highlight existing research and identify any gaps to be filled by further studies, serving as a tool to discuss and agree on approaches including the design of studies to address evidence gaps.

This can be done by including KOLs in a design workshop to draft the key points for your case for change and collaboratively fill in the TPoP template. The output of the initial workshop will often be required research and the planning of new studies to generate necessary evidence. The draft TPoP can be iteratively revised, based on the research and studies you complete and by working in concert with the relevant stakeholders along the way, to keep them involved in the dialog and integrate their feedback, when appropriate.